WINE5014 葡萄酒品牌建设 · Wine Branding

WINE5014 是阿德莱德大学(Adelaide University,Adelaide)的一门课,开设在University-wide,属于 WINE 领域。这一页汇总它的课程目录信息和阿德学生留下的评价。

课程信息

中文课名:葡萄酒品牌建设

课程类型:postgraduate

学分:6

课程领域:WINE

所属学院:University-wide

层级:Postgraduate Level 5

目录年份:2026

课程简介

This course will introduce students to wine marketing knowledge in the context of wine branding. Key topics covered include the concept of mental availability and its application for the development of distinctive assets, understanding consumer behaviour models and applying them to the key principles which allow wine brands to grow, the similarities and differences of launching wine brands in established and emerging markets, as well as the key criteria required to develop…

学生评价、难度与工作量

还没有阿德学生给 WINE5014 写过评价。有人写了之后,这里会显示实用性、难度(difficulty)、推荐度和具体的课程体验——在那之前它是空的,不会用生成内容填满。

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