MARK6011 战略品牌管理(硕士) · Strategic Brand Management (M)

MARK6011 是阿德莱德大学(Adelaide University,Adelaide)的一门课,开设在College of Business and Law,属于 Marketing 领域。这一页汇总它的课程目录信息和阿德学生留下的评价。

课程信息

中文课名:战略品牌管理(硕士)

课程类型:postgraduate

学分:6

课程领域:Marketing

所属学院:College of Business and Law

层级:Postgraduate Level 6

目录年份:2026

课程简介

The course examines the development and implementation of marketing strategy by providing a framework from which to identify and evaluate strategic options and programs. Topics: forecasting and contextual possibilities, product category life cycles and strategic implications, product-market definition, relationships with channels of distribution, relationships with customers, competitive analysis, models for marketing strategists, portfolio models, strategic assessment of …

学生评价、难度与工作量

还没有阿德学生给 MARK6011 写过评价。有人写了之后,这里会显示实用性、难度(difficulty)、推荐度和具体的课程体验——在那之前它是空的,不会用生成内容填满。

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