MARK6004 是阿德莱德大学(Adelaide University,Adelaide)的一门课,开设在College of Business and Law,属于 Marketing 领域。这一页汇总它的课程目录信息和阿德学生留下的评价。
中文课名:服务营销
课程类型:postgraduate
学分:6
课程领域:Marketing
所属学院:College of Business and Law
层级:Postgraduate Level 2
目录年份:2026
The aim of the course is to enables learners to develop a deeper understanding of service marketing, and introduce the principles and concepts for the design, development, and effective delivery of services. By examining core service theories, such as the gaps model of service quality and the extended marketing mix, learners will develop the critical thinking and problem-solving skills required for designing and implementing service strategies that maximise customer value …
还没有阿德学生给 MARK6004 写过评价。有人写了之后,这里会显示实用性、难度(difficulty)、推荐度和具体的课程体验——在那之前它是空的,不会用生成内容填满。
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