MARK5025 是阿德莱德大学(Adelaide University,Adelaide)的一门课,开设在College of Business and Law,属于 Marketing 领域。这一页汇总它的课程目录信息和阿德学生留下的评价。
中文课名:服务中的客户体验
课程类型:postgraduate
学分:6
课程领域:Marketing
所属学院:College of Business and Law
层级:Postgraduate Level 5
目录年份:2026
This course examines customer experiences in services by reviewing core services marketing theories and concepts and then deepening these understandings based on the latest research into customers experience when purchasing, accessing, or using services. Building on foundational insights from the service economy, this course also focuses on customer journey mapping by studying customer engagement and the service experience throughout the customer journey, as well as the ba…
还没有阿德学生给 MARK5025 写过评价。有人写了之后,这里会显示实用性、难度(difficulty)、推荐度和具体的课程体验——在那之前它是空的,不会用生成内容填满。
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