MARK5025 服务中的客户体验 · Customer Experience in Services

MARK5025 是阿德莱德大学(Adelaide University,Adelaide)的一门课,开设在College of Business and Law,属于 Marketing 领域。这一页汇总它的课程目录信息和阿德学生留下的评价。

课程信息

中文课名:服务中的客户体验

课程类型:postgraduate

学分:6

课程领域:Marketing

所属学院:College of Business and Law

层级:Postgraduate Level 5

目录年份:2026

课程简介

This course examines customer experiences in services by reviewing core services marketing theories and concepts and then deepening these understandings based on the latest research into customers experience when purchasing, accessing, or using services. Building on foundational insights from the service economy, this course also focuses on customer journey mapping by studying customer engagement and the service experience throughout the customer journey, as well as the ba…

学生评价、难度与工作量

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