MARK5021 广告:媒体策划与购买 · Advertising: Planning and Buying Media

MARK5021 是阿德莱德大学(Adelaide University,Adelaide)的一门课,开设在College of Business and Law,属于 Marketing 领域。这一页汇总它的课程目录信息和阿德学生留下的评价。

课程信息

中文课名:广告:媒体策划与购买

课程类型:postgraduate

学分:6

课程领域:Marketing

所属学院:College of Business and Law

层级:Postgraduate Level 5

目录年份:2026

课程简介

The aim of this course is to advance students' knowledge of advertising media planning and purchasing processes through in-depth application of knowledge in industry cases and settings. The following topics will be covered in the course content: how to measure media effectiveness; making comparisons of media vehicles; the audience delivered by different media vehicles; how media features in the life of its users; alternatives for scheduling media; differences in involvemen…

学生评价、难度与工作量

还没有阿德学生给 MARK5021 写过评价。有人写了之后,这里会显示实用性、难度(difficulty)、推荐度和具体的课程体验——在那之前它是空的,不会用生成内容填满。

同领域课程

相关页面

官方页面

独立学生社区,与阿德莱德大学官方无隶属关系。