MARK5017 是阿德莱德大学（Adelaide University，Adelaide）的一门课，开设在College of Business and Law，属于 Marketing 领域。这一页汇总它的课程目录信息和阿德学生留下的评价。
中文课名：品牌管理
课程类型：postgraduate
学分：6
课程领域：Marketing
所属学院：College of Business and Law
层级：Postgraduate Level 5
目录年份：2026
The aim of this course is to equip students to critically apply knowledge of contemporary brand management practices and to make evidence-based decisions for evolving brand-related tasks in diverse contexts. This course examines marketing concepts through the lens of a Brand Manager: brands in consumer minds; how brands compete; target marketing; segmentation and brand differentiation; mental availability of the brand through consumer memory structures; how to identify and…
还没有阿德学生给 MARK5017 写过评价。有人写了之后，这里会显示实用性、难度（difficulty）、推荐度和具体的课程体验——在那之前它是空的，不会用生成内容填满。
独立学生社区，与阿德莱德大学官方无隶属关系。