MARK5016 营销管理 · Marketing Management

MARK5016 是阿德莱德大学(Adelaide University,Adelaide)的一门课,开设在College of Business and Law,属于 Marketing 领域。这一页汇总它的课程目录信息和阿德学生留下的评价。

课程信息

中文课名:营销管理

课程类型:undergraduate

学分:6

课程领域:Marketing

所属学院:College of Business and Law

层级:Undergraduate Level 5

目录年份:2026

课程简介

The aim of this course is to prepare students with skills and knowledge for advanced marketing studies and develop students' analytical capacity to tackle marketing problems in business practice. This course encourages students to explain and apply key theoretical marketing concepts including: Basic marketing concepts through to advanced marketing management; Understanding markets, marketing intelligence and the marketing environment; Dealing with competition - market orie…

学生评价、难度与工作量

还没有阿德学生给 MARK5016 写过评价。有人写了之后,这里会显示实用性、难度(difficulty)、推荐度和具体的课程体验——在那之前它是空的,不会用生成内容填满。

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