MARK3002 分销与市场通路 · Distribution and Route to Market

MARK3002 是阿德莱德大学(Adelaide University,Adelaide)的一门课,开设在College of Business and Law,属于 Marketing 领域。这一页汇总它的课程目录信息和阿德学生留下的评价。

课程信息

中文课名:分销与市场通路

课程类型:undergraduate

学分:6

课程领域:Marketing

所属学院:College of Business and Law

层级:Undergraduate Level 3

目录年份:2026

课程简介

The aim of the course is to provide students with a theoretically grounded and evidence-based understanding of how retailers, manufacturers and service providers manage physical availability across traditional and emerging distribution channels. Students will develop an understanding of the role of distribution and physical availability in business environments; the different types of distribution channels and how consumers shop across these channels; managerial decisions …

学生评价、难度与工作量

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