MARK1017 是阿德莱德大学（Adelaide University，Adelaide）的一门课，开设在College of Business and Law，属于 Marketing 领域。这一页汇总它的课程目录信息和阿德学生留下的评价。
中文课名：消费者行为（南澳大学）
课程类型：undergraduate
学分：6
课程领域：Marketing
所属学院：College of Business and Law
层级：Undergraduate Level 1
目录年份：2026
This course will familiarise students with the concepts of individual consumer behaviour, and to acquaint students with applications of these concepts in the market place. This includes the following: Consumer behaviour theories; empirical generalisations; customer loyalty; memory and mental availability (brand salience); patterns in belief and attitude data; influences on purchasing behaviour; segmentation; customer satisfaction/service quality; word of mouth recommendati…
还没有阿德学生给 MARK1017 写过评价。有人写了之后，这里会显示实用性、难度（difficulty）、推荐度和具体的课程体验——在那之前它是空的，不会用生成内容填满。
独立学生社区，与阿德莱德大学官方无隶属关系。