MARK1011 是阿德莱德大学（Adelaide University，Adelaide）的一门课，开设在College of Business and Law，属于 Marketing 领域。这一页汇总它的课程目录信息和阿德学生留下的评价。
中文课名：消费者行为
课程类型：undergraduate
学分：6
课程领域：Marketing
所属学院：College of Business and Law
层级：Undergraduate Level 1
目录年份：2026
The aim of this course is to familiarise students with the concepts of individual consumer behaviour, and to acquaint students with applications of these concepts in the market place. Consumer behaviour theories; empirical generalisations; customer loyalty; memory and mental availability (brand salience); patterns in belief and attitude data; influences on purchasing behaviour; segmentation; customer satisfaction/service quality; word of mouth recommendation; motivations; …
还没有阿德学生给 MARK1011 写过评价。有人写了之后，这里会显示实用性、难度（difficulty）、推荐度和具体的课程体验——在那之前它是空的，不会用生成内容填满。
独立学生社区，与阿德莱德大学官方无隶属关系。