COMM3016 促销传播:广告、宣传与营销 · Promotional Communication: Advertising, Publicity and Marketing

COMM3016 是阿德莱德大学(Adelaide University,Adelaide)的一门课,开设在College of Creative Arts, Design and Humanities,属于 Communication 领域。这一页汇总它的课程目录信息和阿德学生留下的评价。

课程信息

中文课名:促销传播:广告、宣传与营销

课程类型:undergraduate

学分:6

课程领域:Communication

所属学院:College of Creative Arts, Design and Humanities

层级:Undergraduate Level 3

目录年份:2026

课程简介

In this course, students will study the complexity and nuances of the development, purpose and use of promotional activities in contemporary society through the promotion of products, services and information and the diverse range of approaches, techniques and methods employed, with a particular emphasis on advertising. Students will build on previous courses to develop knowledge of theoretical and applied approaches to the use and production of promotional activities in c…

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