BUSI6056 是阿德莱德大学(Adelaide University,Adelaide)的一门课,开设在College of Business and Law,属于 Business 领域。这一页汇总它的课程目录信息和阿德学生留下的评价。
中文课名:消费者与工业购买者行为
课程类型:postgraduate
学分:6
课程领域:Business
所属学院:College of Business and Law
层级:Postgraduate Level 2
目录年份:2026
This course aims to provide students with comprehensive theory-driven and evidence-based understanding of consumer and industrial buying behaviour; how buyers buy, when they buy and what they buy. Students will learn about scientific law-like patterns in buying behaviour, and the factors that affect heterogeneity in buying including geography, gender, age, serendipity and more.
还没有阿德学生给 BUSI6056 写过评价。有人写了之后,这里会显示实用性、难度(difficulty)、推荐度和具体的课程体验——在那之前它是空的,不会用生成内容填满。
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