BUSI6056 消费者与工业购买者行为 · Consumer and Industrial Buyer Behaviour

BUSI6056 是阿德莱德大学(Adelaide University,Adelaide)的一门课,开设在College of Business and Law,属于 Business 领域。这一页汇总它的课程目录信息和阿德学生留下的评价。

课程信息

中文课名:消费者与工业购买者行为

课程类型:postgraduate

学分:6

课程领域:Business

所属学院:College of Business and Law

层级:Postgraduate Level 2

目录年份:2026

课程简介

This course aims to provide students with comprehensive theory-driven and evidence-based understanding of consumer and industrial buying behaviour; how buyers buy, when they buy and what they buy. Students will learn about scientific law-like patterns in buying behaviour, and the factors that affect heterogeneity in buying including geography, gender, age, serendipity and more.

学生评价、难度与工作量

还没有阿德学生给 BUSI6056 写过评价。有人写了之后,这里会显示实用性、难度(difficulty)、推荐度和具体的课程体验——在那之前它是空的,不会用生成内容填满。

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